Showing posts with label communication strategies of regional groupings. Show all posts
Showing posts with label communication strategies of regional groupings. Show all posts

Friday, July 30, 2010

Avoiding a "Prime Ministerial / Piecemeal / Paper-based / People-Less" Regional Integration in the Caribbean



"I can vividly recall in a public forum I recently attended, one lady in her verbal castration of regional leaders, described their approach to the integration movement, as a “Prime Ministerial, piecemeal, paper-based and people-less process” ".--Anselm Caines


Once in a while, you come across an article on regional integration that is just too juicy and poignant to let go off. This one, by one Anselm Caines, writing in SKNVIBES.com is one of them.

His article operates from the premiss of an insightful statement made by a lady of regional leaders, which I have quoted above.

Caines proceeds to expatiate his piece on the basis of the four points by the lady. I daresay many regional integration initiatives world-wide could do with a reading of this piece. Caines well and truly nips it in the bud with the following four points.

PRIME MINISTERIAL


Caribbean integration (like much integration processes) remains at the realm of abstraction. In other words, ordinary people do not feel any connection to the process. Whether this is the EU, ECOWAS, SADC, or MERCOSUR, I suspect that many of these regional integration initiatives(RIAs) must work harder on their communication strategies to ensure that integration process makes sense, is real and palpable. Despite the success of the Schengen area in the EU, it is reported that many Europeans have a problem with a Europe out there divorced from the realities of the EU's problems.

The lesson is for the diplomats to TAKE integration to the schools, the communities, the citizens.

ECOWAS's Community Development Programme, in this respect, looks interesting, but it is still problematic. This is because of how it has been structured--what with the identification of networks that will, in effect, serve as proxies for the policy-makers at the ECOWAS level.

PIECEMEAL


Integration initiatives fail because they are rarely endorsed by the public before they become policy. Radio and TV spots alone are insufficient. They must be sustained and dynamised.

In this respect the UEMOA-ECOWAS-sponsored "Caravan d'integration" that will end very soon (and which started in May in Senegal) remains a flop, because they passed through Ghana, but not one radio station was sensitised about their coming. For those of us who knew, too, we were not contacted to be briefed on updates. That is a whole opportunity to showcase West African regional integration efforts WASTED!

PAPER-BASED


These RIAs exist solely on paper. In my view, even passports are a symbolic representation of a regional integration on its way to being actualised Other solutions to counter this include Model meetings, as with The Hague International Model United Nations; Model AU; Model NATO; Model ECOWAS. Kids representing diplomats are sure ways of ensuring research is done, and energies motivated towards the idea of regional integration.

PEOPLE-LESS


Without people, a community of people around a regional integration initiative is baseless. Caines writes:


Remember, matters such as freedom of movement of persons and the right to establish businesses in any member state are very sensitive issues that cannot truly be expected to succeed if half of our populace is indifferent and apathetic to such principles.

What about the teachers union and doctors throughout our Federation? Were they thoroughly consulted so that they could offer their views as to the scope of the social shocks that will inevitably follow


The flip-side is that we, as citizens, must also take an interest in what the implications of these initiatives are for us. If we are business-inclined, we might want to get to know what freedom of movement means so that we can maximise our opportunity as community citizens in the sub-region. Freedom of movement is an important and critical element, for example, for the informal sectors in, say, the ECOWAS sub-region. While the traders might be clueless about what is contained in the 1979 ECOWAS protocols on freedom of movement, they at least know they can -- challenges of bribes notwithstanding -- move across borders with a mere passport.

A more literate person would want to go further and find out how freedom of movement can help with his business across the sub-region.

In the final analysis, if I have not pointed out the article already, let me do so here. You can read it by clicking here.

These are some of the ideas we need to facilitate a critical and progressive outlook on regional integration!

Thursday, July 29, 2010

ASEAN's Elusive Regional Identity Lives!

Remember the ASEAN Charter back in 2007? If we forget the integration snobbery of the EU (where the EU believes its regionalism is the model for world-wide regional initiatives) for a second, we will understand why ASEAN is still not in a hurry to become like the EU. After all, it has its famed ASEAN way.

So when one reads that at their upcoming 43rd ASEAN Ministerial Meeting they are going to discuss the ASEAN Charter in Vietnam, Hanoi, "with a focus on the implementation of the newly-ratified 2008 charter", we can only wait and see with baited breath.

The reports indicate that the Charter is supposed to "provide a legal framework" and set goals for the political, economic and socio-cultural development of its member states.

It has been riddled with holes on account of the fact that some observers wonder why such a Charter when ASEAN remains adamant that they will not deal decisively with Myanmar (Burma).That country continues to be the black sheep of the ASEAN family, and without ASEAN wielding the stick, any implementation of the Charter will come to naught.

So distressing has been the situation that even a few scholars were pointing to no less than the African Union as a model for ASEAN! You can read that article here: http://regionswatch.blogspot.com/2009/10/article-asean-asean-can-take-leaf-out.html.

That article maintains:


In 2005, the African Union even suspended Togo in response to an
unconstitutional seizure of power, which convinced the government to
call new elections. Moreover, the African Union is currently
establishing a stronger African Court of Justice and Human Rights to
hear human rights cases. As a result, according to the U.S. think-tank
Freedom House, Africans on the whole currently enjoy more civil and
political freedom than Southeast Asians. While Africa still faces many
challenges, human rights violations are no longer accepted as the norm
thanks in part to efforts of the African Commission on Human and
People's Rights.

By contrast, ASEAN has yet to adopt a single human rights treaty and
struggles to condemn gross rights violations committed by its member.
Unlike African human rights treaties, neither the ASEAN Charter nor
the ASEAN Human Rights Body's Terms of Reference detail specific
rights, but rather list vague principles, such as non-discrimination
and the rule of law. Thus, it is not even clear whether Southeast
Asians possess the same human rights that Africans currently enjoy.


As much as the ASEAN Charter is important, and needs decisive implementation, I think the 14-member grouping must actually also be credited for trying to promote ASEAN in an innovative way.

Given that this is not the first time ASEAN has made efforts at show-casing the organisation, we can only sit bemused by what next they have to offer.

Vietnam currently has a National Committee for ASEAN in collaboration with the Voice of Vietnam radio station.

This idea is basically:


in line with the regional body's attempts to raise public awareness of ASEAN and its role in member states, the radio contest centered around the "ASEAN Community of Solidarity and Prosperity", as part of the socio-cultural agenda of ASEAN under the recently ratified 2008 Charter. The radio contest is just one initiative aimed at communicating the concept and role of ASEAN to people in the region.


Although there remain challenges around the promoting of ASEAN, I think it's safe to say that it is a concept that can be replicated in different regional groupings--all with the aim of offering a constructive and progressive outlook to regional integration!